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Research papers

Qualitative research

"Qualitative research is: a) an attempt to capture the sense that lies within, and that structures what we say about what we do; b) an exploration, elaboration and systemisation of the significance of an identified phenomenon; c) the illuminative...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Mary Goodyear
September 1, 1998
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Citation

Goodyear, M. (1998a, September 01). Qualitative research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-5336


Research papers

The death of Lady Di

This paper deals with a study based on a large opinion survey conducted on the Net by CNN after the death of Lady Diana. It aims at analysing the discourse content about Diana. SORGEM and IBM-ECAM collaborated in devising a methodology of automatic...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Catherine Gouttas, Jean-Maxence Granier
Company: SORGEM IMR
June 15, 1998
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Citation

Gouttas and Granier (1998a, June 15). The death of Lady Di. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-death-of-lady-di


Research papers

Paradoxes in cyberspace

The facility that now exists for conducting qualitative research via the Internet raises a number of key questions to which the conventional qualitative response is negative. This paper deals with three such questions viz.:1) can qualitative research...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Ron Beasley, Keith Chapin
Company: ABM Research Inc.
June 15, 1998
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Citation

Beasley and Chapin (1998a, June 15). Paradoxes in cyberspace. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/paradoxes-in-cyberspace


Magazines

Revue Française du Marketing 1998 (N. 168/169)

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Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
March 1, 1998
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Citation

, A. (1998a, March 01). Revue Française du Marketing 1998 (N. 168/169). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-1998-n-168-169-


Research papers

New qualitative studies

The fundamental aim of qualitative research is to understand the relevant aspects and isolate them from circumstantial factors; this is why its purpose has been radically modified. From now on, the aim is to provide the client with information on...

Catalogue: New Monograph Series Vol.4: Qualitative Research
Author: Pascal Fleury
January 1, 1998
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Citation

Fleury, P. (1998a, January 01). New qualitative studies. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/new-qualitative-studies


Research papers

The debate continues but the emphasis is more about 'quality'

The Monograph will try to explain what is meant by 'quality' and how it may be achieved and improved upon. Its contributors argue that to achieve real quality requires discipline - in the design, execution, analysis, interpretation and presentation...

Catalogue: New Monograph Series Vol.4: Qualitative Research
Author: Peter Sampson
January 1, 1998
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Citation

Sampson, P. (1998a, January 01). The debate continues but the emphasis is more about 'quality'. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-debate-continues-but-the-emphasis-is-more-about-quality-


Research papers

Qualitative research in theory and practice

This paper has two parts. The first deals with the theory of qualitative research and is based upon an earlier paper in the 1987 Monograph on Qualitative Research published by ESOMAR. The second part is based on two further papers, one in the same...

Catalogue: New Monograph Series Vol.4: Qualitative Research
Author: Peter Sampson
January 1, 1998
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Citation

Sampson, P. (1998a, January 01). Qualitative research in theory and practice. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-in-theory-and-practice


Research papers

A qualitative futurescape

The theme of this paper is that qualitative research, as it travels through the world exploring new terrain, is now in serious danger of falling into a foul smelling swamp and remaining stuck there. There are, however, challenging peaks to climb...

Catalogue: New Monograph Series Vol.4: Qualitative Research
Author: Wendy Gordon
January 1, 1998
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Citation

Gordon, W. (1998a, January 01). A qualitative futurescape. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-qualitative-futurescape


Research papers

The 7 mortal sins in qualitative research

This paper aims to illuminate and investigate the discrepancy between the excellent knowledge of good qualitative research and the practice of applied qualitative research.

Catalogue: New Monograph Series Vol.4: Qualitative Research
Author: Udo Reuter
January 1, 1998
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Citation

Reuter, U. (1998a, January 01). The 7 mortal sins in qualitative research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-7-mortal-sins-in-qualitative-research